Commerce at UVA. Mostly I make things and find out if they work.
I study Commerce at UVA’s McIntire School, concentrating in Marketing and Information Technology. Most recently a summer strategy intern at NYU Langone Health. I built an app that asks your friends what they actually think of you, in three weeks. It is in App Store review; the TestFlight build is open.
ScrollFive people answer twelve questions about you. You do not get to write it.
I got bored of social media. Everyone had turned into a well-lit summary of themselves, which tells you nothing about what any of them actually think.
So I built the opposite. Five friends independently answer twelve questions about you, and the app assembles their answers into a profile you could not have written about yourself. They stay anonymous. The whole product depends on that holding.
Three weeks, alone, from idea to App Store submission. The signed iOS build, the store listing, the privacy policy, the age-rating compliance, the age gate on Apple's Declared Age Range API. I ran the build as a set of agents in defined roles, under a review structure where none of them could approve its own work. Then I wrote, directed and cut the campaign.
A profile card: name, an archetype, five trait bars, a perception gap, and a fatal flaw. The flaw ships redacted behind block characters. You tap to reveal it. Try it on the card.
I have always been interested in how other people think, so I built the thing I wanted to exist. Humor and blunt honesty in one place, handed to your friends instead of an audience.
I wrote, directed and cut the launch campaign. Thirteen films and a set of print pieces, alongside the store listing and the beta kit.
The footage is AI generated, with Higgsfield, Claude and Figma. The type is never generated, and neither is the direction.
{{ panelHint }}Tools. Tableau, R, Python, Figma, Power Automate, TypeScript, Next.js, PostgreSQL.